In the world of retail, product display matters a lot. It shapes the buyer’s experience and drives sales as customers are attracted to products with a neat presentation. Therefore, brands pick such boxes that not only hold their products but are also catchy enough to grab the attention of the customers. In this regard, display boxes can be of great help. These boxes come in various shapes and styles that allow the brands to show their products in multiple ways. It is a smart marketing strategy that wows customers and increases sales.
These boxes can be made using any material, like rigid, corrugated, Kraft, and cardboard. But we will talk about cardboard display boxes as they are flexible, affordable, and easily customizable. Brands use them to make their products stand out on the shelves, promote their image, and increase sales. In this article, we will learn how to turn a simple cardboard display box into a sales booster for the brands.
5 Ways to Make Cardboard Display Boxes that Attract Sales
Cardboard display boxes are like mini marketing tools. Their structure is catchy enough to grab attention, drive customers, and boost sales. Many brands use them to display their products. But there are a few elements that, if added to them, can create a big difference for you in the retail market. So, if you are curious to know about them, then continue reading.
- Use Catchy Design
Design is the first element that comes into contact with the customer on a display box. Therefore, brands must make sure that the design of the boxes should be catchy enough to make people stop and stare at them. Colors, images, and fonts are considered the key elements to design a box. Bold and vibrant colors are always in trend, so brands can pick them if they want to make a loud statement, When it comes to images, choosing unique graphics is a nice idea, as they grab the attention quickly and make people look at these boxes. On the other hand, you can go with a clean design if you prefer a minimal look. You must avoid cluttering it with too much text. All you would need to do is use a font that is readable and conveys your message. After all, a cardboard display box is a silent salesman of a brand. Therefore, it should look good enough so that people try the products on it. In the end, the right design depends on the nature of your products and your brand’s tone.
- Highlight the Product’s Benefits
Another smart way to turn your display boxes into a sales magnet is by highlighting the benefits of your products. People only walk by the display boxes, glancing for a few seconds. This short period is a chance to make them stop. A brand must cash in on this time and quickly meet the intent of the buyer. Instead of writing long sentences to describe them, use short but quirky phrases with images. More than the text, images grab the attention quickly. Moreover, the images should have an emotional appeal as it leads to impulse purchases. Finally, remember that whatever benefits you write on these boxes, they must feel personal. In this way, a customer will build a bond with your brand right from the shelf.
- Place Them Strategically
The real success of a retail business depends on the placement of its display boxes. No matter how catchy your design is and how well you have presented the benefits of the products, if your box is hidden, it won’t sell. That is why placement matters a lot. Hence, point of sales is the perfect place to set up the display boxes. Various locations come in this category, like cash registers, countertops, shelves, and aisles. However, the prime factor is eye level. A brand needs to place its display box in a place where buyers can spot it easily. This is perfect for small and impulse-buying items. If a brand wants to show some specific items or limited editions, it can use end-of-aisle shelves. This is the ideal location to promote your brand and catch more foot traffic. Hence, these smart placements of your display boxes will turn people to your brand, which will increase the chances of sales.
- Make Them Interactive
Cardboard display boxes are not just about holding the products; they are a strong marketing tool to engage the buyers as well. Customers love to feel, touch, smell, or even taste a product before buying. Therefore, brands must focus on making these boxes interactive and inviting in a way that will lead to sales. One of the key ways to do so is by offering product samples. This will build trust among buyers as they are more likely to purchase anything after they have tried it. Moreover, to make packaging more interactive, brands can test with various box designs or styles. They can add windows or lift-up lids so that buyers can pick a product and test it. These little details will turn a simple cardboard display box into an experience for the shoppers. This, in turn, will build a brand’s image and drive more customers.
- Go Green
As the world has started to turn green, so are the shoppers. They care about the planet more than before. Therefore, they like to shop from brands that value sustainability. So, if a brand chooses to go green with its packaging, it will reap maximum benefits in terms of sales. Brands can invest in eco-friendly display boxes as they look clean and appealing at first glance. Moreover, when customers notice them, they will trust your brand and stick with you in the long term. The best way to show this appeal is by using earthy colors and natural textures on these boxes. The most popular colors are green, brown, and soft blues. As you will be using cardboard, it already has a raw look that makes these colors pop better. For an enhanced effect, a brand can use finishes and coatings. There are various options in this realm, such as matte, glossy, spot UV, foiling, embossing and debossing. Lastly, you can also use various environmental elements like water, leaves, or trees to give your packaging an eco-friendly feel.
Wrap Up
In the modern retail markets, cardboard display boxes are a powerful sales tool. Brands need to use them wisely to generate revenue. They must focus on catchy designs, impart product benefits, place them at eye-level locations, and make them interactive for the customers. If these things are taken care of, then these boxes will surely boost a brand’s sales. The best part about these cardboard display boxes is that they are cheap, eco-friendly, and super easy to customize as per a brand’s needs. So, if your brand is looking to redesign its display boxes, then look no further than Packaging Mania. Its team of experts can help you craft impactful custom packaging boxes that will make your items sell like hot cakes.
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